Application-Only Membership for Treatment Leaders Who Want Ethical, Predictable Growth
Join Patient Growth Lab, an application-only membership for treatment center owners, executives, and growth leaders who want practical strategies, honest conversations, and real-world systems to grow census ethically.
For verified owners, executives, and senior marketing/operators in addiction treatment and mental health.
TRUSTED BY LEADER FOCUSED ON SUSTAINABLE PATIENT GROWTH
- Built by behavioral health operators and marketers
- Focused on addiction treatment and mental health
- Practical strategies, not recycled agency advice
- Community-driven learning and accountability
Most Behavioral Health Marketing Advice Sounds Good Until You Have to Live With the Results
If you’ve spent months chasing vendor promises, sitting through inflated reporting calls, or wondering why your census still feels unstable, you’re not alone.
Too many treatment leaders are stuck with:
- Inconsistent admissions
- Rising marketing costs
- Weak referral relationships
- Poor visibility into what is actually working
- Generic advice from people who do not understand behavioral health
Patient Growth Lab was built to change that.
What You Get Inside Patient Growth Lab
Monthly Mastermind Sessions
Join candid conversations with other operators, owners, and growth leaders about what is working right now in behavioral health marketing, admissions, business development, and referral growth.
Real-World Growth Strategies
Get practical breakdowns on topics like local SEO, Google Business Profile, admissions follow-up, referral development, campaign accountability, and patient pipeline performance.
Peer-Level Community
Learn alongside people who actually understand occupancy pressure, payer mix concerns, admissions bottlenecks, and the realities of running a treatment organization.
Operator-Focused Resources
Access tools, frameworks, and training designed to help you improve census quality, reduce wasted spend, and build repeatable growth systems.
What You Get Inside Patient Growth Lab
Good fit for:
- Addiction treatment center owners
- Mental health program operators
- CEOs and founders
- Marketing executives
- Admissions and growth leaders
- Operators responsible for census, revenue, or referrals
Not a fit for:
- Agencies pitching services
- People looking for shortcuts
- Passive "course collectors"
- Teams unwilling to execute
- Anyone looking for a magic bullet
Why Membership Is Application-Only
We want the community to stay high-trust, practical, and relevant.
That means we review applications to make sure members are the right fit: real operators, executives, and decision-makers who want to share, learn, and grow in a serious professional environment.
- Better conversations
- Higher-quality peer network
- Less noise, more relevance
- Stronger member accountability
Who's Behind Patient Growth Lab
Built by operators and strategists who have been in the trenches of behavioral health growth.
Mark Shandrow,
CEO
Asana Recovery
Mark has spent 15+ years in behavioral health—launching programs, leading admissions teams, and learning firsthand what truly moves families to say "yes" to help. He created Patient Growth Lab to bring clarity, structure, and proven systems to the industry.
Karsyn Oconnor,
Co-Founder
Optifi.A
Karsyn is a digital strategist specializing in SEO, content systems, and ethical marketing for addiction treatment centers. At PGL she teaches the exact frameworks she uses every day to help programs improve visibility and create steady, predictable admissions.
Kevin Leonard,
Co-Founder
Optifi.AI
Kevin is a veteran entrepreneur and growth strategist with 20+ years in finance and 25+ years in digital marketing. He has launched and scaled multiple successful businesses and advised companies across finance, real estate, and service-based industries.
If You're Serious About Ethical, Repeatable Patient Growth, Apply Now
Stop wasting time on disconnected tactics and vague advice. Join a membership built for behavioral health leaders who want clarity, accountability, and real growth.
Apply for Membership
Complete the form below. We review every application for fit.
Not Ready to Apply Yet? Start With the Substack
Get sharp, no-fluff insights on behavioral health marketing, census growth, referral strategy, operator lessons, and what is changing in the market.
The Substack is the best way to get value from Patient Growth Lab before joining the membership community.
Frequently Asked Questions
What is Patient Growth Lab?
A private membership community for behavioral health leaders focused on ethical patient growth, stronger systems, and less wasted marketing spend.
Who can apply?
Treatment center owners, executives, senior marketers, admissions leaders, and operators in addiction treatment and mental health.
Is this for vendors or agencies?
No. The community is designed primarily for operators and internal decision-makers.
What happens after I apply?
You'll submit your information through the application form. Qualified applicants will be reviewed for fit.
What if I'm not ready to join?
Subscribe to the Substack for practical insights and updates, then apply when the timing is right.